The Hidden Benefits of Paid Social

Why NOT advertising on Social Media is a Mistake that is costing you money!   While half of the world is still struggling to decide if Social Media is right for them, the other half has embarked on an altogether different adventure – supplementing or even replacing their traditional media spend with Social Media Advertising. […]

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6 Steps to becoming social media savvy

So you’ve finally decided you need to do something about social media?  Everyone else is doing it and frankly if you play the “I’m too old to learn this game” any longer you’re going to become a bit of a joke.  But it’s all so overwhelming!  I mean really, where do you start? Well keep […]

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The TL; DR syndrome

The Internet is growing at an ever increasing rate of knots. And we are not talking about months, weeks or even days here – you can measure it in seconds! For instance, did you know that  That’s an awful lot of clicks.   On the other hand the nature of the web is changing too. […]

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Wightlink’s Social Media Blunder

Is Wightlink’s Social Media Policy Bad for Isle of Wight Tourism? Wightlink had a problem on social media last weekend – and they didn’t even notice. Things started out badly enough when the linkspan at Portsmouth collapsed, causing gridlock at the Portsmouth Terminal.  Island Echo led the way, sharing the news on Twitter, including this […]

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Creating a Social Media Strategy

Social media has been on the tip of everyone’s tongue for ages and there’s no longer any time left to be faint hearted – you know you have to jump on that train.  So you roll up your sleeves and get ready to take the leap but then it hits you – where do you […]

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